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on a Gretsch Guitar below for more details!
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Gretsch
Guitars • For more than 100 years Gretsch has developed what
came to be known as "That Great Gretsch Sound." Gretsch
founded a small musical instrument shop 1883. By 1916 the company
was one of
America's leading importers and manufacturers of musical instruments.
Gretsch knew listening to what the public wanted was the key to growth,
and the public wanted guitars. So, Gretsch began making guitars.
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Gretsch
enjoyed a new age of prosperity in the "atomic age" '50s.
Gretsch, being the first to use custom color finishes, and offering
a wide variety
of space age gizmos and gimmickry, was uniquely positioned to succeed
in the era. Through the 50s, they even outsold Leo Fender's wonderful
new creations. High-profile artists and endorsers like Chet Atkins,
Eddie Cochran and Duane Eddy didn't hurt, either. The '60s brought
a further
boost to Gretsch when George Harrison played a succession of Gretsch
models.
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In the
late '60s, Gretsch was sold to Baldwin Manufacturing. Baldwin had difficulty
understanding Gretsch's position in the market and failed to make a transition
through the psychedelic '60s and hard-rock '70s. Kids inspired by Jimi
Hendrix, Jeff Beck and Eric Clapton turned to Fender. The Baldwin marriage
was always an unhappy one. Gretsch limped through the 70s and finally
shut down in the early 80s.
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But ever
since the company had left the family, Fred Gretsch III had vowed it
would return. In 1985 his dream came true, and through the 90s he brought
Gretsch back with a series of successful re-issues and new models.
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In
late 2002 a deal was struck for Fender to handle Gretsch manufacturing
and
distribution, bringing that "Great Gretsch Sound" to be heard
worldwide once again. A Sharp Music Co. is happy to have been chosen
as your dealer for these great guitars! Check them out!
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Now
In Stock! • G6120SSLVO
Brian Setzer - Lacquer
The updated Gretsch Brian Setzer Nashville models have been redesigned and built to Brian’s rockin’ and exacting specifications. Gretsch reviewed his killer vintage guitar collection, and rebuilt the trestle bracing to match his favorite ’59, giving it a more solid feel with tons of sustain. Coming in Vintage Orange Lacquer (SSLVO), each guitar comes factory equipped with TV Jones® Classic pickups, Sperzel® locking tuners, pinned Adjusto-matic™ bridge, and Bigsby® B6CB Vibrato tailpiece. |